Digital travel platform Agoda reveals fresh insights into the Thai travel landscape for the first half of 2025. Based on booking data, China, Malaysia, and South Korea are once again the leading markets visiting Thailand, followed by Japan and Singapore. Bangkok, Pattaya, and Phuket continue to top the list of most-visited cities among the five leading markets. Hat Yai also emerged as one of the most visited cities, particularly among Malaysian and Singaporean travelers. Hat Yai's growing
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